Strategy · 7 min · 2026-03-02 · L. Mercer
How clipping actually works
A working operator's tour through the mechanics. No buzzwords, no 'thought leadership', just the loop.
// insights
No SEO bait. No company news. Field notes on the mechanics of clipping, written by the people who do the work.
// pricing.md
Bigger tiers buy more volume, not better economics. Effective CPM stays $2-5 across every plan.
Pilot
$5K
/ month
30-day proof. Smallest commitment that still hits the noise floor.
most-picked
Scale
$10K
/ month
Quarterly retainer. Most brands move here after the pilot.
Network
$20K
/ month
When clipping is replacing paid social, not augmenting it.
Custom
Bespoke
/ month
Enterprise contracts, regulated industries, owned-and-operated creator rosters.
// reading.md
Strategy · 7 min · 2026-03-02 · L. Mercer
A working operator's tour through the mechanics. No buzzwords, no 'thought leadership', just the loop.
Economics · 9 min · 2026-04-08 · L. Mercer
Where the $2-5 number comes from, why paid social can't match it, and the unit economics no one explains plainly.
Editing · 6 min · 2026-04-22 · N. Faro
What we actually look for in the opening frame. Not 'tips'. Patterns.
Distribution · 8 min · 2026-05-04 · L. Mercer
Why one piece of content posted across 400 accounts behaves nothing like the same piece on one account.