Vector Robotics

Vector's founder was great in conversation and miserable on a webcam. The library was thin: 11 podcast appearances and four conference talks. The brief: turn those into a steady drip of founder voice across short-form, without asking him to make a single new video.

We mined the 15 hours of existing footage for self-contained 30-90 second arguments. Captions were tight and aggressive — the founder's actual voice, not a softened version. Distribution went heavy on X video and LinkedIn (atypical for our roster, but right for the niche), with Reels and TikTok as secondary.