Atlas DTC

Atlas had a meaningful paid social budget and a punishing CAC trend. The brand had stopped responding to its own ads and was paying more to reach a softer audience. The brief: replace the paid-social middle of the funnel with clipping and see if CAC could fall without hurting top-of-funnel reach.

We took Atlas' founder podcast and product-walkthrough library and built a continuous clip roster, ~60 clips per week, across 200+ accounts. Each clip linked back to product pages via a single bio link rotated weekly. The paid budget shifted from prospecting to retargeting only — clipping handled the discovery side.